By: Katherine Lee
As a therapist who specializes in working with millennials, I encounter many young women who struggle with self-confidence and finding their place in NYC. The pressure of job interviews, business meetings, NYC nightlife, and the city’s dating scene can feel intimidating. In these cases, I work with clients to develop ways they may feel better about themselves and more equipped to confront the very scenarios they’re afraid to approach.
Sometimes building a toolkit to enhance feelings of self-confidence involves identifying where clients can go to achieve this goal, especially for newcomers who may find themselves overwhelmed with all the city has to offer, and unsure of where to start. Rouge New York (www.rougeny.com
) is a sanctuary that offers city dwellers enjoyable and reliable makeup application service. The idea of using cosmetic products to boost self-esteem can be a loaded topic. While some research suggests that over reliance on cosmetic products may keep a woman from managing poor self image effectively, we also know that makeup can enhance a woman’s self –esteem, and can help her to feel more empowered. Not only that, the process of having one’ s makeup applied by a skilled artist stimulates our sense of touch, smell (fragrance), and sight (the process of becoming and looking beautiful). Rouge New York strives to offer this type of sensory experience for women.
Rebecca Perkins, the owner of Rouge New York, has done a spectacular job of helping us ladies to feel covered in a number of ways. Rouge is not simply about making a woman feel polished before a specific event, such as a big meeting or a date night. Perkins strives to make sure that her clientele receive support so that they can feel better in their own skin on a day- to -day basis. Rouge also offers a monthly membership that allows you to drop into the studio an unlimited number of times per month to have your makeup done. “We are open at 8 am,” says Perkins. “You can come here before work. Our members really use us. We are a part of their routine. I came up with the monthly membership, in part, because I really want to make it easy and approachable for members to use. You don’t have to save getting your makeup done for a wedding or a special occasion.”
The mere aspect of physical touch, combined with the know-how of artists to flatter your features means you’ll get a boost of endorphins every time you visit. The result is comparable to the after effects of having a great workout at the gym, only in this case, you get to sit back and relax while all the work is done for you. As a mental health professional, and as a woman, nothing sounds better to me!